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What is SEO or Search Engine Optimization?

Search Engine Optimization (SEO) is the practice of helping your website have visibility in search results on search engines.

It’s critical that your website is SEO friendly to ensure you are ranking for your keywords and topics in search results so that potential customers can find you when looking for information about your business or industry. Many brands use Influencers to create blog content to drive backlinks to their website, an important SEO strategy.

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