Paid Social Post > FAQs > Glossary > What is Full Commercial Content Usage?
What is Full Commercial Content Usage?

Full Commercial Content Usage means you have negotiated and secured the right to use influencer generated content across your channels in any way without crediting the influencer.

By default, if you have paid an influencer to post about your brand, or even if they have done it of their own accord, you don’t own the content. While you can share it on your social channels if you follow the industry best practices for sharing influencer content, you don’t own the image, which means you don’t have the right to alter it in any way, share without crediting the influencer or use it to advertise your products.

If you have secured Full Commercial Content Usage Rights by negotiating and, in some cases, paying the influencer an additional fee, then you are able to use the content as you see fit and without credit on your online and offline channels.

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