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What is Engagement Rate?

Engagement rate is the proportion of an influencer’s audience that actively interacts with their content.

For example, to calculate engagement rate for an Instagram account, look at the account’s last 12 posts and work out the average engagement per post (likes + comments for all posts divided by 12) and then divide the average engagement rate by the number of followers. To get a percentage, times that total by 100. The average engagement rate for Instagram is 1-5%.

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