What is Engagement Rate?

## Engagement rate is the proportion of an influencer’s audience that actively interacts with their content.

## For example, to calculate engagement rate for an Instagram account, look at the accountâ€™s last 12 posts and work out the average engagement per post (likes + comments for all posts divided by 12) and then divide the average engagement rate by the number of followers. To get a percentage, times that total by 100. The average engagement rate for Instagram is 1-5%.