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What is a Non-Exclusive/Mention YouTube Video?

A “Non-Exclusive” YouTube video is a YouTube video that includes multiple brands and products, including even direct competitors. ┬áIn influencer media kits, especially YouTubers, there is often a special rate for non-exclusive YouTube content that features a Brand in conjunction with other Brands and products. Non-exclusive videos are typically less expensive to purchase from a Creator than exclusive videos because the Brand and product is mentioned in addition to others.

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