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What is a Mommy Blogger?

A Mommy Blogger (or Mummy Blogger depending on where you’re from) is a woman who shares her parenting, family and motherhood journey with her community via a blog or social platform.

A Mommy Blogger is anyone who blogs about topics that are relevant to other Moms and has children of their own. Mommy bloggers are an important part of the influencer marketing space and are a core target market for many campaigns.

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