Paid Social Post > FAQs > Glossary > What is a Call To Action?
What is a Call To Action?

A call-to-action is a commanding phrase, sentence or word that draws people to perform a desirable behavior. When working with an influencer, it is important that they include an effective call-to-action in their content to drive their followers to do something that benefits the brand. For example, a call-to-action might be sharing a website link to drive traffic, encouraging new sign ups to a newsletter, distributing a discount code to increase sales or any other behavior that gets consumers closer to a conversion with the brand.

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